There are so many problems in fashion industry and it's very complicated. Companies don't follow any fashion standard and they work on different apparel, footwear, home textiles and accessories. When many retailers combine, they make and industry. Companies which have their own manufacturing units and facilities they provide products to other resellers as well. Companies which function in high fashion segment face more problems than those which deal in small quantity.
All these aspects make the fashion industry very complicated.
- Consumer has power
- Supply chain very complicated
- Delay in delivery and product launch time
- Inventory maintenance is also important
- Fashion industry must act according to the latest technology
- Copyright show and designs
There are also some advertising problems which has major impact on fashion industry. There are so many people who don't have ideal body type and companies idealized models with their ideal body type. The female models have perfect body, skinny and beautiful and male models have muscular body so, every average consumer strive to look exactly like them. This thing has great stress on people's mind. These types of advertisement and fashion magazines have great impact on youth. Another problem is that when people see fashion industry, they want to transform their body like models. Most of the catwalk models are dangerously slim.
Now buyers have more purchasing power, but they are less tolerant. Customers have more demand but there are no frequent changes in fashion trends. And customer also want immediate availability of clothes and accessories which perfect match their size combination and color and they also want these all items in same store.
Supply chain Manufacturing and covid problems
To fulfill buyer's needs, manufacturer and brands do work with supply chain to maintain the availability of products to final retail stores. Making new designs and send for final sale to retail store, the supply chain members check the socks and tell the correct requirements. The companies who make profit are those who respond quickly to their customer requirements in this competitive industry. Fashion industry also facing logistics, labor and production problems with this pandemic situation and some companies solving their production problems by outsourcing suppliers globally.
Manufacturing and Seasonal clothing problems
New product manufacturing and launching takes time. In fashion industry production done at multiple places which may be in different countries and there are also very difficulties in the supply of raw materials. Through this long process which steps are selection of raw materials, development of sampling according to specification and introduce new products in market takes very time because of this complex nature of this industry. Brand must increase their manufacturing, so every retailer fulfills their customer demand. The fashion industry is always changing seasonally, and products have short life and so much design. There is also so many seasonal clothing colors and combination which changes very quickly. Seasonally clothing storage is also very important task for the brands that storage facility is safe, and you can’t waste the non seasonal clothing you have to store them as well. Storage facility rent is also extra cost for the brands. There are so much variety in seasonal women’s clothing.
If you want to gain brand awareness and brand loyalty this is very difficult task for producers and manufacturers to maintain their position in the market. Because fashion trends change very rapidly, and the biggest problem is that retailer cannot afford being out of stock.
If you target high end fashion sector, there are increase in margin but low in sales and consumer want more variety, choice, and multiple collections per year. Many companies and brand added many new product collections to their product line so they can fulfill the customer requirements and showcase their products in different segments and different range. A brand or company can perform well through their designs demand planning, sourcing, production, distribution, sales, and the demand of various products in different segments to achieve their brand worth.
Companies usually target a market section, and they focused their business on that way.
Inventory Control Problems
inventory control management system is very important, companies and brands always maintained their minimum inventory level. Because in fashion industry there is less product lifecycle, so brands must maintain their minimum inventory level which is very difficult.
For brands who have multiple collection of products must set entire floor in their retail stores with latest products introduced otherwise there is very small chance to sell goods and high investment risk. So, the products which are always in demand, suppliers and retailers must maintain their reserve stocks as well. But these types of products do not maintain the brand loyalty and customer attraction because these products can easily be purchased from any store.
Fashion and technology
Latest technological factor has big impact on fashion industry recently the Burton Amp Jacket was introduced which was the first electronic jacket having integrated Apple iPod. So, these types of innovation in fashion industry are also gaining the market share.
Some experts say that soon your clothes will turn into accessories for your electronic gadgets. Today new technologies are involving with clothing and apparels, and you can't even judge whether you are wearing a technology or technology wearing you. Now the electronic gadgets are decreasing in their size, and you don't need to hold gadgets in your hand. Now the fashion industry turning into intelligent textiles, smart clothes, I-wear, and fashion engineering to match the market trend and fulfill the upcoming fashion industry and customer demand.
The main thing in the textile and clothing is that itis becoming more costly due to electronic gadgets installed in them. There are many electronic devices already made for the clothes. Power generation fabric is also developing which uses solar power to generate energy for the electronic devices.
With the textile and technology combination new materials develop for electronic gadgets installation. Many brands are moving toward this sector of fashion industry.
Security and health
Security sectors and health organizations are currently using these types of clothes for their monitoring system. In coming few years we'll see more applications of technology in clothing. So, many designers are working on this technological factor and make their clothes fashionable to fulfill that customer demands as per trending fashion. There is also copyright issue in these types of clothes as well.
fashion industry is a multibillion-dollar business so it may involve in different countries to match international fashion trends and production needs. Now latest fashion spread all over the world and consumers are now aware of new fashion trends through magazines newspapers and Internet blogs. A common person now very much aware about brand names fashion model faces designers and new fashion trends.
Designers find their new design inspiration from street fashion, celebrities, and vintage styles. There is also possibility of duplication in designs of products and due to the fashion is spread worldwide so, the duplication or copyright cannot be ignored easily.